How Paul Xavier Went From In-Debt Government Contractor To Helping Creative Entrepreneurs Earn $42,600,000 From 2018 To Now
My purpose in life & business
My mission in life is to empower creative entrepreneurs with the tools, resources, skill developing exercises and knowledge to build wealth doing what they love.
Quick question for you:
If you were an expert chef and billionaire Warren Buffett offered you financial advice, would you ignore the advice because he isn't an expert chef?
...If you answered yes, then I am not the person who can help you succeed in your video production career. In the spirit of full transparency...
I am not an expert filmmaker or video creator with dozens of years of experience, an earth shattering highlight reel or hundreds of industry awards & accolades.
I am just an average person who loves making videos that make an impact in the world and there is no one more obsessed with helping others leverage the immense power of video + distribution than me.
...If you answered, "No - of course I would listen to his advice, he is the best at what he does" then I'm extremely excited to share the proven creators operating system with you.
Together we will master your business, grow your income, conquer imposter syndrome & reach new levels of freedom in your life & business.
My goal is not to impress you with my video skills, its to empower you with the business skills, focus & resources necessary to get to the next level in you career as fast & cost effective as possible.
My 9-5 job with no creative freedom...
Perhaps like you, two months after I graduated from high school I got a 9-5 job because I didn’t know what I wanted to do with my life...
I grew up the son of two loving (divorced) parents, Mark a mail man & Sheilah a little bit of a hippy ;)
My first real job was as a government contractor doing recruiting & software development which made me the "SUCCESS" in the family because I was making $40,000 a year...
That is until four years of my life passed by in what felt like a blink & I was desperately craving creative freedom in my life.
The tipping point...
Everyday for years at the government, fellow employees would talk about how many days they had left until they retired. The conversation went like this:
Tim: "I only have 3567 days left until I'm free! How many days left until you retire?"
Kelly: "I'm brand new so I still have 6782..."
As you can imagine, this repeated conversation drove me to the point where I needed a way out...
Then when my great friend & first ever business mentor John Kovach who was the CEO of the government contracting company I was working at sold the company to retire, it was the final straw...
Then when my great friend & first ever business mentor John Kovach who was the CEO of the government contracting company I was working at sold the company to retire, it was the final straw...
Quitting my 9-5 to become a full-time creative
In 2013, I quit my cushy 9-5 making $40k a year after getting my first couple paying video & website clients with hopes that clients would keep on coming in from referrals & networking....
❌ WRONG...
It was in that moment that I also became a starving artist working project to project, taking any job that someone would pay me to do.
Working out of this basement... I quickly sunk into a state of depression.
I was burning myself out working from 7 a.m. to 9 p.m. seven days a week but honestly I loved the creative freedom of being able to work on projects I enjoyed.
The Big Issue I had was:I had creative freedom but I quickly went into $12,000 in credit card debt while I was working more hours than ever before…
I was burning myself out working from 7 a.m. to 9 p.m. seven days a week but honestly I loved the creative freedom of being able to work on projects I enjoyed.
The Big Issue I had was:I had creative freedom but I quickly went into $12,000 in credit card debt while I was working more hours than ever before…
Defining the big three freedoms
At this low point in my life, John gave me invaluable advice...
He said I need to take a moment to stop working IN my business & spend some time working ON my business by defining what my goal was.
At the time the I didn't think the activity would make that big of a difference as I was very pessimistic and in a disempowered state about everything, but I trusted John and did it anyway.
That's when I created what I call the three BIG FREEDOMS:
1. Creative freedom: Having great work relationships & creating things that make an impact in the world.
2. Time Freedom: The ability to make money while I sleep so that I'm not trading hours for dollars.
3. Financial Freedom: Having enough money in the bank so that I don’t have to worry about finances.
1. Creative freedom: Having great work relationships & creating things that make an impact in the world.
2. Time Freedom: The ability to make money while I sleep so that I'm not trading hours for dollars.
3. Financial Freedom: Having enough money in the bank so that I don’t have to worry about finances.
The decision to invest in myself & get help
"If I have seen further it is by standing on the shoulders of giants."- Isaac Newton
Over the next five years I invested $200,000+ in business mentors who taught me how to achieve the three big freedoms in my company by mastering what I now call the 6 key functions of any business.
1. Leadership
2. Value Creation
3. Marketing
4. Sales
5. Operations
6. Finances
2. Value Creation
3. Marketing
4. Sales
5. Operations
6. Finances
I learned Facebook advertising from people managing over $1,000,000 a month in ad spend profitably, went on a retreat to Bali with a dozen 6-figure entrepreneurs, wen't to marketing & sales mastery events where I won a prizes like this trip on a private jet, and learned finance strategies from multi-millionaires.
Discovering the power of video + distribution
The two most powerful trends I discovered while working with these elite business people were that they all were leveraging two powerful forces to grow their companies:
1. Video content
Video is the king/queen of communicating value. In business you need to provide value otherwise nobody will have any reason to pay you. According to Forbes, 90% of customers report that product videos help them make purchasing decisions.
2. Paid advertising
Real businesses with good products & services spend money on advertising because it works. Google ad revenue is growing by BILLIONS every year. Facebook ad revenue is growing by BILLIONS every year.
Real businesses with good products & services spend money on advertising because it works. Google ad revenue is growing by BILLIONS every year. Facebook ad revenue is growing by BILLIONS every year.
You see, business is about providing value and one of the BIGGEST problems in the world as Mark Cuban so eloquently put it is:
"Unless you have a reliable, duplicatable, scalable and consistent way to bring potential clients in. You don't have a business, you have a hobby."
Most people have no idea how to create a powerful message using video and distribute it to an audience so that they can get clients consistently & profitably.
And that’s how my video production "agency" was born!
$300k /year offering commercial campaigns
Instead of being a generalist creative entrepreneur I specialized in harnessing the power of video & paid ads to help businesses get $2 in clients for every $1 they invested with me.
One of my clients, an auto dealership, brought in $125,000 in sales in the first month after launching their commercial campaign where we invested a total of $5,000.
The thing that shocks most people is that I'm not a technical video expert and for the most part am still improving my video quality every day.
What I am an expert at is the psychology of a powerful message & paid ads which is what has allowed me to get massive results for my clients.
What I am an expert at is the psychology of a powerful message & paid ads which is what has allowed me to get massive results for my clients.
Starting to gain attention from fellow creators
When I started out I would often outsourced the camera operating to my friends in film school for a few hundred bucks while I wrote the video messages & ran the paid ads.
They quickly started asking questions on how I was getting video campaign clients and I started offering mentoring which built up a substantial cash flow for me.
So I decided to take the knowledge I had on commercial campaigns and teach others how to do the same...
The decision to teach others
I created an online program called Next Level Creators and began showing others how they could offer commercial campaigns and build themselves a multiple 6-figure video production agency.
As my clients began to implement the business strategies & paid advertising methods I spent years mastering, I was astonished at how many of them began hitting 6 or multiple 6 figures in less than 12 months.
Three years later we've helped 4 people get to 7-figures, 50+ people hit 6 or multiple 6-figures, and 100+ people get their first $1-10k /month commercial campaign client.
Building an online program also unlocked a new level of growth for my company catapulting us from $300k to $1,600,000 in the next 12 months.
Building an online program also unlocked a new level of growth for my company catapulting us from $300k to $1,600,000 in the next 12 months.
Marriage and revolutionizing education
Now, my goal is to share my knowledge and teach others how to create a life they love.
I'm grateful everyday to have my high-school sweetheart as my wife with me throughout this journey.
She is actually our mindset mentor inside of our community who helps our clients overcome limiting beliefs, imposter syndrome and get out of their comfort zone...
So yeah, she is also badass. ;)
And even though making a lot of money was never an important thing to my wife, I'm incredibly grateful I can provide for all of our needs.
The other thing I'm eternally grateful for is my first business mentor & now operations team leader John Kovach.
It was your inspiration that sparked a belief in myself that I could do anything and if it wasn't for your dozens of quotes, I would likely still be in that old 9-5 job just scraping by...
My favorite quote by John Kovach:
"Find something you can do that gives you a sense of anticipation to swing your legs out of bed in the morning and a sense of accomplishment when you swing your legs back into bed at night."
To Miranda, my mentors & clients, you have all changed every single thing about my life and it's you that inspire me to work harder each day to make your lives as great as you've made mine.
Seize the day,
- Paul Xavier
So yeah, she is also badass. ;)
And even though making a lot of money was never an important thing to my wife, I'm incredibly grateful I can provide for all of our needs.
The other thing I'm eternally grateful for is my first business mentor & now operations team leader John Kovach.
It was your inspiration that sparked a belief in myself that I could do anything and if it wasn't for your dozens of quotes, I would likely still be in that old 9-5 job just scraping by...
My favorite quote by John Kovach:
"Find something you can do that gives you a sense of anticipation to swing your legs out of bed in the morning and a sense of accomplishment when you swing your legs back into bed at night."
To Miranda, my mentors & clients, you have all changed every single thing about my life and it's you that inspire me to work harder each day to make your lives as great as you've made mine.
Seize the day,
- Paul Xavier
