Why You Can Always Work Less & Make More As A Cinematographer

Summary


There is always a way to work less & make more.

The problem is most people don’t know how!

Natural laws like cause & effect, 80/20 & feedback loops govern the universe, our society & even the growth of your video production company.

They are invisible but when you understand them, they are remarkably powerful forces you can leverage to:

  • Get larger clients
  • Create videos that are seen my millions of people
  • Achieve your 1 year goal in 1 month

We’ve just released a new free training on my Youtube channel of me discussing Natural Law’s and how to leverage their force with some of our clients.

Transcript / MP3

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Um, so does everyone understand the difference between exponential growth and linear growth? Okay,
awesome. Sure. So a lot of people think that growth happens in a linear scale, in a linear path. So, um,
when you were in school and when you’re in math class and being brought up a university, most things
look like this, right? They’re like, oh, so you know, over time things are going to grow mentally. If you’re
here and today is day one and your business makes $10,000 this month, in month two, if you’re
growing, literally you would make 20,000 and 30,000 and 40,000. But when you actually look at growth
within companies, within stocks, within people, you’ll never see that. That’s very rare that you see linear
growth. But typically happens is you see exponential growth where over time, you know, the buildup is
hardest when you begin and then all of a sudden it starts to kick up. And so has, because as we said,
more momentum and more momentum, more subscribers and more people who are going to start to
subscribe to the channel gets bigger and bigger and bigger. Same with advertising. Once you start to get
one client profitably, you get another one and then you get three and you get seven, and then all of a
sudden you’ve got more clients and you can even handle. Um, so that’s the difference between linear
growth and exponential growth. And what causes these, does anyone know what causes linear,
exponential versus linear growth?
If I told you you were looking at the answer, natural, yes, natural loss. So there’s two natural laws in
particular, 80, 20 and cause an effect. So cause and effect is really the beginning of everything. Um, and
80, 20, who knows what that is? The Pareto principle. Okay. So basically 20% of your effort produces
80% of the results. As in most things now in life. What do we hear all the time? Well, because everyone’s
paradigm is stuck on this linear growth model. Uh, you, you hear people who will say they get a Phd, but
PhDs today, like doctors, things like that, they’re typically making 150, $250,000 a year. Entrepreneurs
like Carl Icahn and made billions of dollars in one day. They’re not even on the scale as far as how much
money you can make. So that education path is not accurate. Right. And that’s why it’s our, like on ons
income Warren involve, there’s looks like this, whereas a PhDs are down here at the bottom, sort of
yelling and screaming.
I don’t understand this. I did all this education. I spent all this time, why don’t I, why not? I not rewarded
the way I thought I was to be. Right. And that’s where they don’t understand how 80 20 works. Okay. So
80 20 is a natural law. It exists pretty much everywhere. 80% of the traffic drives on, um, 20% of the
roads, right? 80% of the world is water, 20% is earth. And those numbers are off. 80% of the wealth is
held by 20% of the people. Okay. And trying to fight these natural laws is trying to fight something that
is intangible. It’s, it’s natural, it’s a part of, uh, the way the world is created in a sense. Does that make
sense to everyone? Yeah. Okay. And so what causes natural law though? It’s simple. Cause and effect. So
whatever it causes, circles into effect and that effect, it was back into cause and call a squeeze back into
effect.
So for instance, what you think is what you think about. Can you tell yourself not to think about a pink
elephant? All of a sudden you’re thinking about a pink elephant and then you’d say, don’t think about a
pink elephant. Then you think about, I think elephant more. And he just keeps thinking about this big
element. It’s like people try to figure out what’s causing my thoughts to come up. And it’s just thought,
thought. It’s causing your thoughts. So there’s no way to actually control that, but to change it, you can
replace it and supplement it. Um, so as far as like the highs and lows of your life and this wave that
you’re on, um, learning how to use AME 20, learning how to use cause and effect basically tells us that
you always can earn more. You can always be more productive. Okay.
And that’s the exciting thing about understanding this natural law is you have 24 hours a day. So does
everyone else. Everyone else has the same amount of time, but some people are focusing right here.
Well, most people are focusing on these 80% right. And so you need to figure out what this 20% is and
then once you put your attention on that and start working on it, you’re going to start to produce more.
Right. So does anybody have an experience I want to share, like when this happened for them or when
they figured this out? I’m trying to think. Okay. I would say a good example of this would be when you
selected a niche. Yeah, I would say that. And yet the next one is getting a contract for them to do a ton
of the work. So he got freedom from time perspective. Yep. Basically it’s going to be doing, are you
saying?
MMM.
Yeah. I think the niche was the biggest ones is just being like, all right, this is, I’m going. Yeah. Yep. And
that goes into that last, so not so focused on reach out to a bunch of equal. And then one of the bigger
brands I had was rather than trying to go after everybody else [inaudible] what’s up working for a
nonprofit and she wasn’t spending her money, she was getting their organizations ani and so it was the
largest project that I ate and I was just focused on that smaller group. What else am I those? Yeah, the
20% and the 80% trying to convince people who don’t know who you are. That’s the 80% when you’re
starting your business, you should focus on 20% which is people who are warm, they already know who
you are. Just getting started, it can be a lot easier, right? That’s kind of very quick, easy win. I remember
the first time I heard that I did it as well and that’s where I got the jewelry client, right? That first
website client. So friend. So that’s how little pieces of knowledge depending on where you are are going
to allow you to focus on that 20% that’s going to produce everything for you. And so when you’re
thinking about this and you’re looking at it from your business perspective, it’s important to know the
crane is operating system and proof of concept is probably the most important. Um,
lesson
we’ll cover on the business. Fundamental side. Cause it’s the most important lesson I think I’ve learned
in business.
Okay.
Is so as far as the proof of concept goes, does everyone know what I mean when I say proof of concept?
Okay. So
does everyone know what the creators operating system looks like?
Okay.
Business perspective. So within your business it’s not important to have to, uh, the goal is to not be a
generalist, which means not to have a bunch of random things that all connect together and triangles,
squares and things. And then you’re just doing a whole bunch of them in all different directions all the
time. The goal is to find a couple small variables that, you know, work to produce a certain result and
then do that over and over and over again. So the first way you know, you learned this is in a sales
typically cause you figure out one thing that works to get someone to say yes and you try to say that
again. You try to say it again. But what happens is a lot of people, what they’re doing is they’re selling
squares, triangles, all different types of businesses. All the types of people wedding over here, this over
here. And the results are just, they’re all over the place. There’s no consistency to the number of people
who were saying yes. And so that’s where you realize the proof of concept. You want to have one
answer to each area, the proof of concept. So you want to have one, uh, marketing
and forgive my terrible handwriting.
Okay.
Sales operations.
Yeah.
And finances.
Okay.
So you want to have one thing for each. So that what, what does that actually mean? Well, how do I
generate enough volume of sales from one channel to fill my calendar with sales appointments? That’s
the goal there. And when you’re starting out, you only got two things you can do to make that happen.
You can invest your time and you can invest your money to generate that volume, right? So who here
has one marketing channel that’s producing appointments for them? So you may have that in place,
but you are getting, you have a system in place that generates two appointments at a profit, so that’s
good. So we’ve got two people with that. Then you know, once the question is where can I get it and it’s
how much can I get from that channel and how do I produce as much as possible before moving on to
the next one. Did 80 20 tells us if you talk, if you start to put your focus into another area, right? You’re,
you’re going to be lessening the impact from the first area. You can master one thing because you can
go 80 20 squared, e 22 the third and get more out of this one channel. Then you would be able to by
spreading out into the vast amount of others. And so marketing, who here has a sales process that
converts at 20% or higher consistently.
Okay.
Two people. Okay. And operations who has a proof of concept from the point of result,
I would say, yeah, a few people do. In that case, I would even say you do because you have a proof of
concept. It’s just the wrong one, right? And then finances, um, who do you know how much profit you’re
going to make on each deal consistently? Yeah. Yeah. So until you have, until you have one thing in each
of these areas, everything is going to be sporadic. So when we talk about your business, I want you to
realize right now, a lot of people, uh, will say this isn’t possible, right? And it’s never going to be perfect,
but it’s going to be very close. This is where your focus should be. The focus is always on getting one
thing in each of these first. Until you have one thing that works in each of four of these four spots. You
don’t want to move on to a new channel. You don’t want to move on to a new offering. You don’t want
to move on to a new niche because you haven’t mastered this one yet. You know, there’s still room for
exponential growth by just getting one thing right here. And that’s what proof of concept is all about.
Okay.
So that was probably the most important lesson I learned because as soon as you go to sell one thing
properly once and it works, you want to duplicate that process when I duplicate exactly what you did
there. Um, so understanding this and the creators operating system being just marketing, sales,
operations and finance. If we were to look at the actual company’s structure, uh, most everyone here
right now is planning on being a solo preneur for the next three months. Right? Just being you. Okay. So
I’m not going to get in too much detail on how this branches out, but just to show you kind of what it
looks like when you do go to branch out. Um, I’ll start just at the top is you have yourself as sort of the
general manager.
Okay.
And then underneath of this you’ve got four cogs and each of them is, this is one of these, so operations,
sales, marketing and finances. And to speed up the process of growing your business. The goal, your
very first goal when you, when you started your business is to hire t like nick, this all profitable. Figure
out the ones for each, and then put someone in one of these seats. So you want a marketing team lead,
you want to sales team, lead and operations team lead, and a finance team. From there, they hire the
team underneath of you. Okay? So that makes life really easy. So you’re not managing everybody in your
company. You don’t even have to talk to people at your company. The next salesperson and he was
hired. I’m lying. Then meet them before they’re hired, probably. Um, and that’s what you want because
you need to get your time back to focus on the other things in the business.